RETHINK
“PERFORMANCE”
Based in San Francisco and New York, Uptilt.Group is your INDEPENDENT strategic marketing and performance creative partner for health, wellness, and pharmaceutical OFFERINGS.
We MAKE science-rich ideas that FUEL deep engagement,
from molecule to market.
IT ALL BEGINS WITH A UNIFIED STRATEGIC FOUNDATION
✦
IT ALL BEGINS WITH A UNIFIED STRATEGIC FOUNDATION ✦
RETHINK “PERFORMANCE”: maximize the impact of your science on pEOPLE AND lives
We extract the most value from your science, compassionate to the entire ecosystem of influencers—patients, payors, healthcare professionals, caregivers, etc.—and bridge it to what people are seeking. This helps us identify early the most compelling impact stories and points of internal efficiencies. We then create content that fits. That means you spend your limited budget in the right place, not more places.
UPTILT is your PIT CREW to maximize the impact of your science.
WHAT WE BELIEVE
RETHINK “PERFORMANCE”: IDENTIFYING TIMELY AND CRITICAL POINTS OF CROSS-FUNCTIONAL COLLABORATION—THROUGHOUT THE ASSET’S LIFECYCLE—IS CRITICAL FOR SUCCESS.
AT UPTILT.GROUP WE BELIEVE THAT THE IDEA OF ‘PERFORMANCE’ MUST BE CONSIDERED EARLIER AND DIFFERENTLY. EARLIER CROSS-FUNCTIONAL COLLABORATION IS IMPERATIVE TO ESTABLISH THE RIGHT BASELINE FOR MEASURING ‘PERFORMANCE’ LATER. THAT MEANS CHANNELING SCIENTISTS, HCPS, AND PATIENTS EARLIER TO CRAFT AN INSIGHTS-BASED, UNIFIED STRATEGIC FOUNDATION FOR ALL CONTENT, COMMS, AND ENGAGEMENT DEVELOPMENT THROUGHOUT THE ASSET’S LIFECYCLE—FROM MOLECULE TO MARKET.
UPTILT IS YOUR PIT CREW TO MAXIMIZE THE EFFICIENCY IN YOUR EFFORT.
EXPERTISE WE OFFER
»
SIXTY YEARS OF COMBINED EXPERIENCE WITH A BROAD SET OF SMART SKILLS THAT CAN BE APPLIED PRECISELY WHERE AND WHEN YOU NEED THEM.
RETHINK
”PERFORMANCE”
CONGRESS & BOOTH EXPERIENCE
SCIENTIFIC VISUALIZATION
BRAND ADVISORY STRATEGY & EXECUTION
BRAND BUILDING
SCIENTIFIC, MEDICAL AND BRAND CREATIVE PLATFORMS
ENTERPRISE SUPPORT PLATFORMS AND USER EXPERIENCE
DATA & ANALYTICS
DISEASE STATE EDUCATION
ENGAGEMENT PLANNING
LINGUISTIC ANALYSIS
MEDIA PLANNING
MEDICAL ADVISORY
MARKET SHAPING AND LAUNCH PLANNING
OMNICHANNEL PLANNING AND EXECUTION
SOCIAL STRATEGY, EXECUTION & MEASUREMENT
TARGET AUDIENCE IDENTIFICATION AND TAILORED COMMS STRATEGIES
Rethink “Performance”: Bridging scientific, medical and commercial interests in a generative manner creates broad value beyond the immediate scope
Our team works with a wide range of health and wellness clients, including pharma, biotech, device companies, cosmetics, and health tech. We pair best with small to midsize companies who want to take a more strategic approach to creating customer value.
For two recent biotech clients, Uptilt members not only ensured seamless integration of scientific, medical and commercial interests, we engaged key stakeholders generatively to craft a unified strategic foundation to guide all future content creation. Using established processes, we were able to bring differing agendas to the table to craft unique and insightful ideas that satisfy all needs.
UPTILT is your PIT CREW to maximize the productivity of your budget.
IT ALL BEGINS WITH A UNIFIED STRATEGIC FOUNDATION
✦
IT ALL BEGINS WITH A UNIFIED STRATEGIC FOUNDATION ✦
Rethink “Performance”: Creating shared interest artfully can increase your chances of securing mindshare effectively and efficiently.
Uptilt.Group can help you craft and execute a unified strategic foundation earlier, to improve customer engagement along the entire lifecycle of your asset, from pre-commercial to brand launch, and beyond. Let us assist you in optimizing your plan for better efficiency, consistency, and a higher return on your efforts, so you can focus on what matters most: improving the lives of patients.
UPTILT is your PIT CREW to maximize the affinity for your asset.
go full throttle
WITH AN INDEPENDENT PIT CREW FOCUSED ON YOUR SUCCESS, NOT NETWORK PROFITS.
